Networking is a very important marketing component for most businesses, yet so many people just don’t seem to understand that to make it work there is a crucial step that must be done right…the follow-up.

At a recent event I attended I went up to the presenter afterwards and said that I was very interested in what they were offering and could they call me the following day.The presenter replied ” Absolutely.  We’ll be in touch tomorrow”. Three weeks later and nothing has happened!  What a waste of an opportunity.  I won’t be investing any money with this company.