I recently spent an entire day with a client planning their business strategy for the next 12 months. This particular client had initially been referred to me by one of his colleagues who had heard me speak over 4 years ago.

So how did John’s friend remember me after all Ebook for Ezinethis time? Gary had been on my database and had consistently been receiving my ezines.There’s many other stories I can share with you, where I’ve had thousands of dollars worth of business just by simply sending out an ezine regularly. (Notice I said ‘regularly’).

I  recently spent an entire day with a client planning their business strategy for this year. This particular client had initially been referred to me by one of his colleagues who had heard me speak over 4 years ago.

So how did John’s friend remember me after all this time? Gary had been on my database and had consistently been receiving my ezines.There’s many other stories I can share with you, where I’ve had thousands of dollars worth of business just by simply sending out an ezine regularly.

Not only is he kicking goals in his business, his wife and children are now saying “why are you home so early?”.  They’re so used to years of him coming home at 8.00 p.m. at night, tired and cranky and find it really strange that he’s in the door most nights by 6.00 p.m. in a much happier state. That 2 hour time difference has made a huge impact on his relationships.

Unfortunately most people are too busy chasing new business to look after people who have already spent money with them.  John recognised that 90% of his business came from a specific group of clients.