Many business owners falsely believe that the more work they have, the more money they make. Because they are ‘busy’ and get more help to manage the workload they think they must be making more money which is not necessarily true.

Jenny ran her advertising business from home. As her business grew she had 2 people help her on a part-time basis. She eventually convinced herself it would be a good idea to move into a ‘real’ office. To her this symbolized that she was a ’success.’