I  recently spent an entire day with a client planning their business strategy for this year. This particular client had initially been referred to me by one of his colleagues who had heard me speak over 4 years ago.

So how did John’s friend remember me after all this time? Gary had been on my database and had consistently been receiving my ezines.There’s many other stories I can share with you, where I’ve had thousands of dollars worth of business just by simply sending out an ezine regularly.

In case you hadn’t noticed, many internet marketers are sending out emails every week, some nearly every day. The successful marketers that I follow send an ezine out every week.  Why is that?  Because it works!

The challenge with most small business owners is they don’t prioritise and plan to get their ezine out regularly. If you want more business then don’t overlook doing this.

Here’s 5 things to include in your ezine…

1. A personal note from you

Your people want to know more about you, not just your business.

2. Photo’s

These bring your ezine alive and easier to read.

3. Tips and useful information

People will only stay subscribed to your ezine if it provides value to them.

4.  Testimonials

This shows that what you offer really works and what you say isn’t b.s.

5.  A short biography about you and what you offer

Ensure people know what’s on offer.  Don’t be the world’s best kept secret.

The Final Word

There’s many ways to market your business, however one of the simplest and most cost effective methods is through a weekly or fortnightly ezine, sent consistently.

If done correctly your ezine will accelerate your profits but only if you do it!

Got a comment about this article?  Share your story with us at our Small Business Blog.

Need some resources on how to increase your productivity and profits by producing an ezine? Then get a copy of The Productivity and Profit Home Study System^TM. It includes everything you need to know to free up your time, master your marketing so you make much more money and get a life!

It’s laid out in a very simple way: do step one of the system, and when you’re done with that, move on to step two etc. It’s so simple and yet so powerful, it’s changed the lives of many solopreneurs and small business owners.

You can read the success stories and get your own copy at www.productivityqueen.com/profit.html (why be time poor and struggle in your business, when you can easily get much more done, make more money and have time off?

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Lorraine Pirihi, The Productivity Queen, is Australia’s leading Productivity Specialist and creator of “The Productivity and Profit System ^TM” the complete one-on-one training program for solopreneurs and small businesses that shows business owners exactly how to work less and earn more! To receive your F.R.E.E. CD & Report “3 Steps to Dramatically Reducing Your Workload and Stress While Maximising Your Profit$! ($77 value) go to www.productivityqueen.com.

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