How often do you take for granted the valuable knowledge that you have? I’m constantly amazed at how the simple things that I know and share with my clients, can be a massive revelation for them.

instance, Denise has  a public relations business. She’s well-known in her industry and receives regular phone calls from other consultants wanting to know how she became so successful.

Up until now she had been spending a lot of time, sharing her knowledge (for free) and receiving nothing in return.

Denise’s success is related to many factors. She constantly invests in herself, gets coached, attends seminars, reads books etc. to learn how to run her business successfully.She has invested thousands of dollars learning and applying thisknowledge and here she was giving it away for free.

I suggested to Denise that she compile all this information into a product just for her industry.  She could model what I had done with The Productivity and Profit Homestudy System .Denise could sell this program for whatever price she chose to. She knew her target market and what they would pay for this valuable information.  Armed with this knowledge, her market would fast-track their own success by following in Denise’s footsteps. After all, What’s the point of trying to learn it all yourself from scratchifsomeone else has already successfully walked the same path that you want to go?

Unfortunately that’s what many small business owners do so they don’t have to ’spend’ money. In the meantime they struggle to survive and eventually their motivation withers away and many become an employee again.

The Final Word

Don’t give your valuable knowledge away for free.  If you see a doctor, accountant or lawyer do they charge you for their knowledge?  You bet they do.  So why aren’t you?

Do not underestimate your value and have a long hard look at how you can turn your knowledge into more profit for you.

About the Author:

Lorraine Pirihi, The Productivity Queen, is Australia’s leading Productivity Specialist and creator of “The Productivity and Profit System ^TM” the complete one-on-one training program for solopreneurs and small businesses that shows business owners exactly how to work less and earn more!
To receive your F.R.E.E. CD & Report   “3 Steps to Dramatically Reducing Your Workload and Stress While Maximising Your Profit$! ($77 value) go tohttp://www.productivityqueen.com

1. Knowledge Process Outsourcing India Says:
   March 3rd, 2010 at 2:22 am

   I think this post is brilliant. I came across your site while trying to find a source for business-related topics. Valuable thoughts and advices. I read your topic with great interest. Thank you for the post; you bring up an interesting point.

   Regards,
   Yolanda

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