Following-up is such a simple thing to do yet most business owners and entrepreneurs just can’t get it right.

Some time ago I used the services of a mortgage broker who in the first On Mobile instance was very prompt and appeared very efficient. He was referred to me by someone else I knew who had raved about him because he was so knowledgeable and could get the right type of deal across the line. Unfortunately, being knowledgeable about your products and services isn’t enough to get repeat business or have others successfully refer you.

I recently spent an entire day with a client planning their business strategy for the next 12 months. This particular client had initially been referred to me by one of his colleagues who had heard me speak over 4 years ago.

So how did John’s friend remember me after all Ebook for Ezinethis time? Gary had been on my database and had consistently been receiving my ezines.There’s many other stories I can share with you, where I’ve had thousands of dollars worth of business just by simply sending out an ezine regularly. (Notice I said ‘regularly’).

I don’t know about you, but I get annoyed  when I constantly have to phone or email the same person because they don’t respond to my messages, especially if it’s for products or services that I’m interested in. The impression I form of them can include any or all of the following:

… they’re disorganised

… don’t care

… avoiding me

… not trustworthy (can I believe what they say?)

Have you ever arrived for an appointment at the correct time only to be told the person you are seeing is running late? I’m sure that has happened to you on many occasions. In the story I’m about to relay to you, this incident happened to one of my clients recently.

Gary and his wife arrived to see this health professional at the appointed time. The receptionist had even confirmed the time the day before. On arrival at the health clinic they were told the practitioner was running 30 minutes late. The reason being that the first appointment for the day had arrived late due to heavy traffic so consequently every other appointment was set back.

How often do you take for granted the valuable knowledge that you have? I’m constantly amazed at how the simple things that I know and share with my clients, can be a massive revelation for them.

instance, Denise has  a public relations business. She’s well-known in her industry and receives regular phone calls from other consultants wanting to know how she became so successful.

Up until now she had been spending a lot of time, sharing her knowledge (for free) and receiving nothing in return.