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I'm constantly amazed at the amount of people I encounter who seem to invest a big chunk of their time and money attending seminars, joining coaching programs and investing in very expensive products only to do nothing with them.
I recently saw a testimonial from a lady who had attended one of these events, saying the information from the program was going to turn her business into a million dollar company.
Well I hope for her sake it does, because I know this person and she hasn't got a clue how to maximise the potential of her current business. She'll be broke if she doesn't address the basic mistakes she is making. She has no idea how to manage her time, has poor systems, she's wasted thousands of dollars doing the wrong type of marketing, she has a high staff turnover and seems a complete mess.
Mary's run off to a seminar where she's learnt how to do something completely different. It will just take her focus off her business and it is guaranteed to suffer further.
What's she's done, instead of addressing her real issues (herself), she got attracted to the 'bright shiny object'. The 'magic pill'.
'Mary' has attended many seminars etc. but has not focussed long enough to finish anything off.
Both myself and a client of mine attended the same event last year. Bill got excited and was very quick to pull out his credit card to purchase a program which if he applied it, would increase his sales. However he had just started his coaching program with freeing up his time first being the priority. If he invested in an additional product or program at that time, it would be left on the shelf gathering dust.
Luckily he caught up with me that day to ask me if he should go ahead with the purchase. I said 'no'. He needed to follow through to completion what we were doing first.
What you must understand is it takes time to implement.
I had a one hour coaching session with an expert to make changes in a specific area of my business this year. The work created from that hour has taken weeks to apply.
So do you get the message? Here's 5 practical steps to take to get your focus on track...
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