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Last week we had a new addition to our household, a beautiful
puppy called "Casper". You can see from the photo how cute
he is. He's a great companion for our other dog "Beasley".
They're both Bischon Frise's, the perfect companions - they
don't smell or drop hair everywhere, easy to look after
and fit perfectly on your lap! And they're quiet.
So after picking Casper up from his original owners last
week, I immediately booked an appointment at the vet to
check him out and provide me with details about looking
after a puppy. After all, it had been 3 years since we went
through the puppy stages and you quickly forget some of
the basics.
The questions I asked at the vet were things like:
- What type of food do we feed him and how much?
- What vaccinations will he require and when?
- When can he be taken out on the street?
- What about toilet training?
and many other commonly asked questions that no doubt many clients had them before me.
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Instead of having a Checklist or "Frequently Asked Questions
About Your New Puppy", the clinic had no standard paperwork
addressing these questions.
I had my list prepared and would have spent at least an
additional 30 minutes asking all these questions on top
of the general check-up. However they only charged me for
the consultation. In fact, the vet could have saved himself
30 minutes if he had the answers typed up. And if he were
'marketing savvy', he could have produced a "Puppy Pack"
which would include "Frequently Asked Questions About Your
New Puppy" plus relevant products. He could have included
the worming syrup, a couple of toys, toilet training pads
etc. And guess what? I would have bought it and so would
many other new puppy owners.
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